Jonathan Brax
Founder · Arlington Heights, IL · Est. 2017
Build every piece so it strengthens the next.
I've spent the last eight years building five companies that feed each other. Used Apple devices come in, a connected commerce system goes out. Now I help other operators build the same way.
As featured in
How the system works
Acquire
SellMac buys your used Apple device with an instant quote and free shipping.
Renew
Techable refurbishes and resells it with warranty and trust built in.
Protect
SafeTech covers the next owner with warranty and claims support.
Repeat
The loop runs again. Every device finds a next life.
Each one has a job. Together they run the loop.
Acquire, renew, protect, organize, replicate. Five companies, one machine.
Builds ecosystems for other businesses
Secure365
Builds connected systems for other businesses — websites, support, warranty, content, AI, data, and operations working together.
Techable
Sells renewed tech with trust, warranty, support, and better value built in.
SellMac
Acquires devices through instant quotes, free shipping, fast payout, and customer trust.
SafeTech Warranty
Protects purchases with warranty coverage and claims support after the sale.
Apple.Techable
A device lookup and specs platform that drives organic search traffic into the ecosystem.
Not random projects. The same system, built piece by piece.
Most founders build one thing. I built a system that builds itself.
It started in a garage in 2017. I bought a shuttered electronics site, rebuilt it from scratch, and turned it into SellMac. Every month after that, I kept finding the next missing piece — resale, warranty, device data, the platform to tie it all together.
The rule became simple: every new company has to make at least one existing company stronger. If it doesn't, it doesn't get built. That's how five companies became one machine instead of five side projects.
- Founded
- SellMac, 2017
- Companies
- 4 + Secure365
- Devices
- Thousands processed
- Based
- Arlington Heights, IL
Signed — Jonathan Brax
"Build every piece so it strengthens the next."— Jonathan Brax
If you're building something connected, I want to hear about it.
Secure365 is where I help other operators build the kind of system you just saw — website, support, warranty, content, AI, data, and operations, working as one. If that sounds like you, send a note.
— Jonathan Brax
The Duck Who Flew to the Moon.
Outside the ecosystem work, Jonathan collaborated with his wife, Emily, on The Duck Who Flew to the Moon — a children's book she wrote to empower kids to stand up for themselves and believe that even the smallest voice can make a big impact. Jonathan helped with illustration and creative development under the BraxBooks imprint.
Media & bio.
Writing & commentary
News & analysis published at TechableShort bio
Jonathan Brax is the founder of Techable, SellMac, SafeTech Warranty, and Secure365. He builds connected business ecosystems that combine ecommerce, device acquisition, customer support, warranties, AI workflows, data tools, content, and operations.
Topics Jonathan can discuss
- Building connected business ecosystems
- E-commerce and customer trust
- Resale and device acquisition
- AI workflows in real operations
- Warranty and post-sale systems
- Customer support systems
- Content, SEO, and data tools
- Building product-based businesses
Built & operated by one founder
Let's connect.
For ecosystem work, reach out through Secure365. For media, partnerships, or operator conversations, use the form below.
Prefer emailhello@jonathanbrax.com